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Stop the Sleazy Injection of Sales into Marketing
I’ve spent several years now working with, for, and around small businesses, and easily the most common issue that marketers run into is that clients conflate and confuse us with salespeople. Your...
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Righting Wrongs about Writers
There are a couple of myths about writers that I think could bear to be addressed, specifically regarding those of us that earn a living at it. Most Writers are Starving Artists Popular culture and...
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3 Surprises You Face When You Become a Freelance Writer
(If you didn’t do your research first) Writing is, technically, something that you can do from anywhere in the world, which is what makes it such an attractive field for people who are unwilling or...
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Writing Is About Your Audience… The Other One
As writers we’re taught to think about our audience’s perspective and to write just for them. That’s awesome advice, but what we keep forgetting is that freelancers have two audiences, and one of them...
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Breaking Into a New Writing Niche
Your best writing will always be in industry niches that you’re already familiar with. That means that you’re going to be limited by your own personal interests or past work history when you get...
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Small Businesses Need Internet Marketers
In the last year I’ve had friends and family ask me how “playing around on the internet” could possibly be worth actual real-world money. Then, as we talked, they’d whip out their phone to google for a...
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Why Content Rates Differ so Drastically
Whether you’re a beginning writer, or a business looking to hire a writer to produce content for your website, you’re going to run into a pretty confusing mess when it comes to figuring out how much...
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How To Write a Sales Letter
Sales letters are something that every business needs, but few people actually know how to put together. Whether you’re building a landing page for your website, writing content for an email campaign,...
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Why You Should Pay for Product Descriptions
If you’ve worked with a digital marketing or content firm before, they might have tried to upsell you by offering to write product descriptions for your e-commerce store. But why bother spending money...
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